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Brunei
Tuesday, June 28, 2022
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Brunei
Tuesday, June 28, 2022
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    RTB seeks improvements on three fronts to meet rising expectations

    |     James Kon     |

    AMIDST rapid advancements in information technology, the broadcasting landscape has undergone continual change and people’s expectations of services in the industry continue to rise.

    To address these challenges, Radio Television Brunei (RTB) is currently planning and aiming for improvement in three fields of excellence – operations, productivity and organisation.

    These three fields were highlighted by RTB Director Haji Md Suffian bin Haji Bungsu in his speech as the guest of honour at the opening of RTB Carnival 2019, currently running at The Airport Mall for two days.

    On the field of operation excellence, Haji Md Suffian said, “We have made a number of important achievements towards raising the quality of technical broadcasting, including the phasing out of our analogue television services and full migration to digital HD television on January 1, 2018 – making Brunei Darussalam the first country in ASEAN to fully migrate to digital broadcasting.”

    The director revealed that in addition to watching programmes on their TV screens, viewers can also tune in to RTB broadcasts via a number of platforms, including their smartphones.

    RTB Director Haji Md Suffian bin Haji Bungsu delivers his speech. – JAMES KON

    “RTB has an online streaming service for national events, and also has an ad hoc committee to carry out detailed research to introduce over-the-top (OTT) television to Brunei like other countries,” he said.

    Elaborating on excellence in productivity, the director said, “It is very important for us to always work hard to further improve the quality of our products and services to meet the expectations of viewers who frequently change [their expectations] and move forward.

    “RTB has taken the measure to update and rebrand its television channels – we now have RTB Perdana, RTB Aneka and RTB Sukmaindera.

    “The rebranding is hoped to bring opportunities for producers to come up with more creative productions and allow them more focus and better direction. The change raises efficiency, saves the department money and generates revenue for it.”

    Haji Md Suffian noted that based on past trends, the network is aware of the need to create “hit” programmes and products that have the potential of becoming popular and draw the attention of viewers and listeners.

    “This is not easy to realise, however it is one of the network’s ambitions that must be realised in the long run and continuously,” he added.

    As for organisation and human capital excellence, the director explained, “Human resource is the driving engine to the success of the department.

    “Emphasis is placed on the optimum use of human resource which combines expertise and multi-skilling as well as multitasking. We have identified the need to nurture leadership and good management in our young officers.

    “Therefore, the broadcasting development centre has a leadership and management programme for young officers in its long-term framework. At the same time, an initiative for self-learning is also available.”

    Haji Md Suffian added that a habit of “zero defects” and “first time right, all the time” when carrying out one’s responsibilities can guarantee quality in work.

    He explained, “Training and continuous learning are mandatory for the development of competent human capital. RTB’s staff should increase their knowledge in various expertise and technologies. We cannot stop enhancing our knowledge and thoughts. We need to be extensive in our thoughts, therefore all producers, news anchors and RTB staff cannot stop from [reading and improving themselves].”

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