Saturday, April 20, 2024
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Brunei Town

Rock the road

Adib Noor

More than 20 vehicles comprising of Nissan Navara, Suzuki Jimny, Ducati Scrambler and Ducati Monster embarked a journey for a four-day and three-night road trip event, ‘Road the Road 2022′ at the Ducati Showroom, Beribi today.

Participants and management of Boustead Sdn Bhd and Bee Motors Sdn Bhd in a group photo before the start of Rock the Road 2022′. PHOTOS: ADIB NOOR

The event, organised by Boustead Sdn Bhd and Bee Motors Sdn Bhd was the first-ever collaborative branding event for car owners of Nissan, Suzuki and Ducati which will end on December 22.

Flagging off for the event for Ducati was Senior Sales and Operations Manager Tan Teck Hock, while for Nissan was Sales Manager Haji Shahrum. Marketing Manager Adehelmi was also present to flag off for Suzuki.

Cars flagged off to start their journey

“This event aims not just allows us to foster relationship with our customers but also allow our customers to fully experience their vehicles through road trips and journeys. With such road trips, customers can fully understand their vehicle capabilities and hopefully, they will feel the worth of their purchase. Not just that, we also like our customers to feel the sense of belonging within the company being part of the Boustead Sdn Bhd and Bee Motors Sdn Bhd community which they can have the full support from our employees, our facilities and our company,” said Customer Service Manager Han Ming Kwang.

“This is the first ‘Rock the Road’ event but definitely not the last as we aim to challenge ourselves to further destinations within Borneo in an annual basis,” he said.

 He also expressed appreciations for the key sponsors of the event,  Takaful Brunei AM , Brunei Shell Marketing and Syarikat Shalim (B) Sdn Bhd.

Lead Project of event @ PR and Communications Executive Julia Farhanah Haji Mohamad Yusof also shared that the evenr will be memorable and enjoyable where customers can experience the adventurous road trip with the best value of their vehicle and features.

“During this trip, we will practice safety measures including pre-inspection of our customer vehicles to ensure that all vehicles during the road trip are 100 per cent safe to travel,” she said.

Public is encouraged to follow their social media channels in Facebook and Instagram at Nissan_Brunei ,Suzuki_Brunei and Ducati_Brunei for live story updates for Rock the Road 2022.

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