Progresif unveils new shopping experience

James Kon

Progresif Sdn Bhd unveiled its new Progresif Experience Store at Times Square Shopping Centre yesterday afternoon.

It comes with an in-store café, a co-working space for start-up partners, moveable digital signage and Progresif Experience Pods.

The new store concept transforms the ways in which customers access Progresif products and services and how long each visit lasts.

Progresif Board of Directors member Laila Hussainmiya, Progresif CEO Hajah Nurul Haniah binti Haji Mohd Jaafar and Times Square management member Tan Kah Boon were in attendance.

Progresif Chief Sales Officer Junaidi bin Bahrum said, “Delivering on the promise to transform retail and drive progress for Brunei was the key theme.”

The ribbon-cutting ceremony to launch the new Progresif Experience Store. PHOTOS: JAMES KON
Visitors getting drinks from the in-store café

With several non-traditional features, visitors can learn that the Progresif retail transformation not only entails innovative new mobile and home broadband plans but also makes the brand more accessible. It also reimagined the experience of visiting a retail store in fresh and exciting ways.

The new store also has Progresif clothing and accessory merchandise line along with mobile accessories.

“Those following our retail transformation will be aware that since March 2020, Progresif has been modernising the way we interface with customers as well as making our products and services more accessible through digital channels. From online subscription to our services with doorstep delivery, to mobilising our sales staff into Street Teams that visit customers in their communities, to roadshows and pop-up stores, Progresif has made a big effort to make services more accessible, affordable and convenient,” said Junaidi.

Staying true to the promise of supporting entrepreneurship as part of its corporate social responsibility (CSR), the flagship store has a Concept Café that invites food and beverage companies to host pop-ups in the store. The first collaboration is local coffee shop, Bicara, who will be resident for the first six months. The store has also invited sneaker and youth lifestyle brand, 27SupplyCo, to display their most popular sneakers.

This, according to the Chief Sales Officer, is Progresif’s way of increasing opportunities for youth entrepreneurs to make use of the media and infotechnology company’s resources and reach.

“Along with the inclusion of Bicara and 27SupplyCo, the future holds exciting prospects for youth collaboration. With this launch of Progresif merchandise, we are also looking at collaborations with local designers,” said Junaidi.