Thursday, September 21, 2023
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Premium motorcycle brand enters Brunei market

James Kon

Widely known for its racing DNA and excellent quality, the world iconic motorcycle brand Ducati will be making its grand entrance into Brunei’s market tonight with a launching ceremony at Bee Motors Sdn Bhd showroom, Beribi.

The announcement of the arrival of the brand in the Sultanate was made at a press conference yesterday chaired by Ducati Asia Pacific Vice Principal Marco Biondi and Ducati Brunei Operations Manager Tony Pang.

With the presence of the brand in the Sultanate, Ducati is now available in 96 countries with 70 importers and 795 dealers and service points. The Ducati Asia Pacific Vice Principal shared the brand’s rich history during a presentation. The mission of Ducati, he said, is to “enrich people’s lives through amazing experiences delivered by the highest quality, most beautiful and hi-tech power two wheeler products”.

He also revealed that there are 305 Ducati official clubs globally with 33,553 active members.

Meanwhile, Tony Pang said, “Ducati Brunei is managed by Bee Motors Sdn Bhd who was awarded the license to be an official distributor of Ducati in the country in April 2022. Ducati Brunei’s 144-square-metre showroom will house the Ducati model line ups, accessories and apparels as well as a service centre with two standard repair bays and a parts supply.”

Ducati Asia Pacific Vice Principal Marco Biondi and Ducati Brunei Operations Manager Tony Pangin a group photo with a Ducati Streetfighter V4S. PHOTO: JAMES KON

He also revealed future plans which include riding tours, gathering and meet ups, latest collection of apparels and accessories, and offering support for the local Ducati official club.

On the partnership with Bee Motors, Marco Biondi said, “Bee Motors is experienced in the automotive industry. They have profound knowledge about the motorcycle industry and we are very pleased with their competent technicians and after sales service.”

“We want to establish a presence in Brunei. We have already received a good response from the public even before the launch of the showroom with all the Ducati models,” he said.

Ducati scrambler 800 range, Multistrada V4 and V4S, Panigale VS Bayliss 1st Championship 20th Anniversary, Streetfighter V4 and V4S as well as Monster will be displayed in the showroom.

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