Porsche sees significant demand growth

James Kon

Prestigious German Automobile Manufacturer, Porsche continued to achieve milestones in the global automobile industry by delivering 31 per cent more vehicles in the first six months of this year, a significant increase when compared to the previous year

For the first half-year, Porsche delivered 153,656 vehicles worldwide, representing an increase of 31 per cent compared to the previous year. The significant demand growth spanned all model series and global sales regions, Porsche said in a statement.

The most successful model was the Cayenne with 44,050 units delivered – 12 per cent more than last year. The Macan is at second place with 43,618 customers taking delivery in the first half-year – an increase of 27 per cent. The all-electric Taycan celebrates a special success: with 19,822 vehicle deliveries, it is just under the level of 2020 as a whole at the end of the half-year. By this, the latest member of the model range is on a par with the sports car icon, the 911, with deliveries of 20,611 and an increase of 22 per cent. The 718 Boxster and 718 Cayman models saw 11,922 units delivered to customers (plus 33 per cent). For the Panamera, it was 13,633 vehicles – an increase of six per cent.

Member of the Executive Board for Sales and Marketing at Porsche AG Detlev von Platen said, “We are extremely delighted with the high level of demand for our sports cars – the increase in deliveries in the first half of the year is above that of the overall market.

“The rate of electrification is growing in all regions. This development confirms the path that we have taken with our drive strategy. In Europe, around 40 per cent of the cars currently being delivered have an electric motor – whether they’re a purely electric vehicle or a plug-in hybrid. Our highest priority continues to be to fulfil our customers’ dreams.”

The United States (US) achieved particularly strong growth within the markets with an increase of 50 per cent: 36,326 vehicles were delivered there. China remains the largest single market with 48,654 customers taking delivery of their Porsche in the first half of the year. Despite a comparatively strong base in the previous year, the sports car manufacturer achieved an increase of 23 per cent. The demand for two-door sports cars in particular has recently grown significantly in China. A total of 2,324 units of the 911 were delivered between January and June, 83 per cent more than in the previous year.

The deliveries in Asia-Pacific, Africa and the Middle East increased by a quarter overall: 69,198 sports cars were delivered to customers there.

The Porsche Asia Pacific markets specifically achieved 87 per cent growth, making it a record performance in the first half of the year for the sales region. Notably strong progress was made on the electric mobility front, as 47 per cent of all units delivered were fully electric or plug-in hybrid vehicles. Additionally, 70 per cent of customers who took ownership of the all-electric Taycan were new to Porsche, a compelling testament that the initiatives introduced to accelerate in the age of electric mobility are gaining traction.

In Europe, Porsche also recorded an increase of 25 per cent with 40,435 units delivered. In Germany, growth of 22 per cent was realised – 13,094 vehicles were delivered here in the first six months of the year.

“After an intensive first half year in 2021, we can report a very positive result,” said Detlev von Platen. “Our order books are full. At the same time, we are aware of the uncertainties caused by the COVID-19 pandemic and the semiconductor supply situation. We are continuing to keep a close eye on the overall situation while maintaining our optimistic stance.”