Pledge for better human resources policies

Izah Azahari

Imagine Sdn Bhd (imagine) announced its commitment to strengthening its human resource policies to better protect the welfare of imagineers with the objective of creating a safe work environment.

The pledge was made in conjunction with International Women’s Day (IWD) 2021.

The policy carries a number of provisions for the betterment of all staff, including clauses providing protection for both women and men against any form of harassment. The policy also carries consequences that may lead to dismissal or legal action.

In addition to this is imagine’s whistleblowing policy which provides imagineers with a platform to speak freely without fear of consequences should they feel a violation of policy has taken place irrespective of rank.

imagine CEO Suzannawati binti Haji Suharju said, “As a major industry player in Brunei we believe we have a responsibility to raise awareness on ethical and fair behaviour in the workplace especially when it comes to protecting our teams. We believe that by adapting such ethical practices, it will help the individual grow from a personal and professional standpoint that they may carry with them beyond imagine whether at home, at work, or on the move.”

Suzannawati added that this pledge marks the company’s contribution to a global cause of addressing gender-related inequalities and gender-biased behaviour in the workplace.

“One of our core values is encouraging our teams to be brave especially when faced with adversity. We encourage our imagineers to use their voice and share their opinions. We believe that everyone plays a part in addressing inequality and bias of any kind be it gender, age, or race. The policies that we have protect their rights, and is a reflection of these values. We want to be an organisation that empowers not just our clients through our products and services but also our staff through our sense of fairness and principles.”

As the company’s ambitions to be the employer of choice in the country, imagine’s human resource policies provide assurances to prospective employees that the company is built on trust and mutual respect with opportunities for growth based on individual merit.

imagine also organised a social media campaign to encourage followers to share personal stories of women who inspire them to mark IWD. Additionally, imagine’s team is on the ground at Universiti Brunei Darussalam (UBD) from today until March 10 to promote the company’s products and services.

Internally, the company is encouraging staff to wear the colour purple – which is associated with IWD – to work. It will organise talks from experts to address gender-related issues such as sexual harassment and proper etiquette in the workplace.