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Pfizer’s iconic mural goes up for auction

NEW YORK (AP) – A mural honouring ancient and modern figures in medicine that has hung in the lobby of Pfizer’s original New York City headquarters for more than 60 years could soon end up in pieces if conservationists can’t find a new home for it in the next few weeks.

“Medical Research Through the Ages”, a massive metal and tile mosaic depicting scientists and lab equipment, has been visible through the high glass-windowed lobby of the pharmaceutical giant’s midtown Manhattan office since the 1960s.

But the building is being gutted and converted into residential apartments, and the new owners have given the mural a move-out date.

Art conservationists and the late artist’s daughters are now scrambling to find a patron who is able to cover the tens of thousands of dollars they estimate it will take to move and remount it, as well as an institution that can display it.

“I would ideally like to see it as part of an educational future, whether it’s on a hospital campus as part of a school or a college. Or part of a larger public art programme for the citizens of New York City,” said art historian and urban planner Andrew Cronson, one of the people trying to find a new home for the piece.

An image of Dr Edward Jenner, who discovered a vaccine for smallpox, is part of a metal mosaic mural created in 1960 by Greek-born artist Nikos Bel-Jon seen in the lobby of the old Pfizer headquarters in New York, United States. PHOTO: AP

The 11-metre by 4.3-metre mural by Greek American artist Nikos Bel-Jon was the main showpiece of Pfizer’s world headquarters when the building opened a few blocks from Grand Central Terminal in 1961, at a time when flashy buildings and grand corporate art projects were a symbol of business success.

He died in 1966, leaving behind dozens of large brushed-metal works commissioned by companies and private institutions, many of which have now been lost or destroyed.

In recent years, Pfizer sold the building – and last year moved its headquarters to a shared office space in a newer property. The company said in an e-mailed statement that it decided the money needed to deconstruct, relocate and reinstall the mural elsewhere would be better spent on “patient-related priorities.”

The developer now turning the building into apartments, Metro Loft, doesn’t want to keep the artwork either, though it has been working with those trying to save the piece with help like letting art appraisers in.

 

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