Peugeot records outstanding performance and increased market share in five regions in 2020, despite the COVID-19 pandemic challenges. Although automotive sales activity experienced a drop in the markets, Peugeot was able to maintain its performance thanks to its robust foundations, a press release stated.
Within the past year, Peugeot also recorded a successful move upmarket with a third of vehicles in level 3 and 4, up 8.5 points compared to last year. The order backlog is also up 15 per cent compared with 2019.
Five of Peugeot’s vehicles are up on the podium of the best selling vehicles in Europe; 208, 2008, 3008, Rifter and Partner.
The electric range is a success, with one in 10 vehicles sold in Europe, proving its strategic objectives of electrification upheld, and reflects growing consumer demand.
Peugeot Sport has joined the WEC (World Endurance Championship) sports programme and unveiled the 508 Peugeot Sport Engineered which will be put on the market this year 2020 was also the year Peugeot 208 won the COTY (Car of the Year) award in March and has received 26 awards worldwide.
Meanwhile, after its launch in October, electric engine versions of the e-Boxer and the e-Expert claimed the Ivoty prize (International Van of the Year).
The new Landtrek pick-up truck was also launched in November 2020 in Latin America, while revamped Peugeot 3008 and 5008 was launched at the end of 2020.
Online sales were launched in April 2020 in the United Kingdom (UK) and France with very promising results and will be rolled out by the end of April 2021 in Germany, Spain, Italy, the Netherlands, Belgium, Portugal and Austria.