The 26th Consumer Fair at the International Convention Centre (ICC) in Berakas not only provides a wide range of products under one roof, but it also serves as a platform for micro, small and medium enterprises (MSMEs) to market, expand and promote their products.
One local entrepreneur was HMY BN Enterprise owner and manager Nurul Aziemah binti Hamidon from Kampong Bukit Beruang.
She shared her experience participating as a vendor selling traditional kuih and pastries for fairs and expos.
Nurul Aziemah said her business was initially set up to fill up her free time. As business grew and after receiving positive feedback, she decided to turn her business into a source of income, while offering business opportunities for other entrepreneurs to market their products.
“My business mostly sells local kuih and pastries such as kuih mor, kuih sapit, ardam, kuih tocang or kuih pulas, sapit biasa and sapit bunga,” she said.
Many traditional kuih and pastries have embraced modernity by including chocolate, nuts or flavours, she said, adding that some still prefer original pastries and kuih.
“Although there are many modern pastries and kuih on the market, most of my customers often look for original local kuih, which they refer to as the ‘old school’ taste.”
On how she gets her supplies to make traditional pastries and kuih, Nurul Aziemah said she offers small entrepreneurs who actively make pastries and kuih but do not have the platform to sell or market their products.
“We want to assist them in selling their products. We buy supplies from them, so that they can generate an income and ease their financial burden,” she said.
“We understand that some do not have the capital to start a business. So we offer them a platform to market their products and provide them with the capital, while helping them with packaging, rebranding and marketing.”