DALLAS (AP) — The coronavirus pandemic has taken away another summertime tradition in the United States.
There was no free Slurpees at 7-Elevens on July 11 to hail a date that doubles as an abbreviation of the convenience store chain’s name.
7-Eleven has been giving away its slushy beverage to all customers for nearly 20 years on July 11, but it scrapped the promotion this summer to reduce the risk of people flocking to its stores and risking contracting the coronavirus.
“Gathering nine million of our closest friends in stores on one day just didn’t feel right,” said 7-Eleven’s Chief Marketing Officer Marissa Jarratt.
The Dallas-based chain instead decided to donate one million meals to Feeding America, a hunger relief group.
The roughly 33 million people who had 7-Eleven’s membership app installed on their smartphones as of July 1 are also eligible for a free medium Slurpee at any time this month.