No handshakes at meet and greet? Tech show adapts to virus

LONDON (AP) — A major European technology trade fair has a low-tech idea for reducing virus risks: go hands-free.

Organisers of this month’s Mobile World Congress (MWC) show are advising attendees to adopt a no-handshake policy, threatening to dampen visiting executives’ ability to meet and schmooze customers.

Show organisers also plan to step up cleaning and disinfecting and make sure speakers do not use the same microphone. Some companies, meanwhile, are pulling out or scaling back plans.

MWC is an important networking and lobbying opportunity for mobile industry executives and government officials from around the world. It is the world’s biggest wireless industry trade fair, held in Barcelona, Spain, on the other side of the globe from the virus outbreak’s Chinese epicentre.

The latest turmoil for MWC came on Friday when Sweden’s Ericsson, a major supplier of telecom infrastructure gear, said it was pulling out of the event because it feared the health and safety of employees and customers “cannot be ensured”. While there is little sign of a mass exodus in the works, the departure of Ericsson is a blow to the show because it is one of the biggest exhibitors.

South Korean tech company LG also withdrew earlier in the week.

File photo shows attendees walk past a display for 5G services from Chinese technology firm Huawei at the PT Expo in Beijing. PHOTO: AP

Other companies are adjusting or scaling back their plans to adapt to travel and quarantine measures. The Chinese tech giant Huawei, a major sponsor, is assigning European staff to the show. Eric Xu, serving a six-month term as rotating chairman, is scheduled to hold a media briefing by video because he was unable to get to Spain with enough time to undergo the two-week self-quarantine period.

Principal analyst at Atherton Research in San Jose, California Jean-Baptiste Su said he has decided not to attend because of virus worries.

“I just didn’t want to take a chance,” he said. “It’s that bad.”

Su said many participants were coming from China, and “we don’t know much about how the transmission of the virus works”. He added that people he knows at big Silicon Valley companies are “on the fence” about attending.

Ericsson said it decided to withdraw after “an extensive internal risk assessment”.

“Ericsson has thousands of visitors in its hall each day and even if the risk is low, the company cannot guarantee the health and safety of its employees and visitors,” the company said.

Dropping out might affect Ericsson’s business, though the damage would be limited, said CEO of tech-focussed public relations agency CCgroup Richard Fogg, who has attended Mobile World for 17 years.

More important is the signal it sends.

“Ericsson could be the start of a domino rally,” Fogg said. “It gives smaller vendors permission to potentially pull from attending.”

However, he said there was not much discussion among his clients yet of the virus. He said cost is also a factor because exhibitors have already paid their fees.

The show’s organisers GSMA said it regretted and respected Ericsson’s decision to pull out.

“Ericsson’s cancellation will have some impact on our presence at this time and will potentially have further impact,” the group said.

Organisers and local authorities have been scrambling to contain worries about the virus this week.

Barcelona Mayor Ada Colau said MWC will go ahead “in a completely normal way” despite the virus and cancellations.

“I hope there are no more announcements like those by Ericsson and LG,” Colau told Catalan television channel TV3 on Friday. “I am told that all necessary precautions are being taken” so that the event can be held as safely as possible, she said.

Director General of the GSMA Mats Granryd told The Associated Press, before Ericsson’s announcement, that he does not “foresee this (as) more than a sort of a blip”.

Microsoft said its plans to participate remain unchanged — for now.

“The safety of our employees is a top priority and we will evaluate the situation and adjust plans as necessary,” the company said.

But LG said it was dropping out to remove “the risk of exposing hundreds of LG employees to international travel which has already become more restrictive as the virus continues to spread across borders”.

A day later, Chinese tech company ZTE said it was scrubbing the press launch for its new devices. ZTE also said it was adopting measures including disinfecting its exhibition stand daily and making sure it’s staffed by employees from countries outside China, mainly from Europe.

Granryd said a few small Chinese companies based in Wuhan, China, where the virus first emerged, have also pulled out.