New SUV unveiled in virtual space

Adib Noor

The new Lexus LX was unveiled in an online world premiere event broadcast from the Kingdom of Saudi Arabia and the United Arab Emirates.

Lexus International President and Chief Branding Officer Koji Sato said, “The new LX balances the DNA of reliability, drivability and off-road performance along with elegance and the refinement of Lexus, making it a unique vehicle.”

The LX is the second model in line of the next-generation of Lexus following the NX. The new LX carries on the legacy of the brand’s flagship SUV. The LX focusses on drivability and ride comfort, achieved based on the company’s concept of “ease and quality on any road of the world”.

The next generation SUV will be offered in a line-up of various grades, including the new VIP Grade with four independent seats demonstrating Lexus’ intent for a more personal luxury experience.

The Lexus LX is scheduled to go on sale in Japan in early 2022.