Nearly 150 firms join ASEAN Online Sale Day today

ASEAN will be launching the inaugural ASEAN Online Sale Day (AOSD) on ASEAN Day falling on August 8.

It will be the first time that an online shopping event conducted collectively on a region-wide scale.

The ASEAN Coordinating Committee on E-commerce (ACCEC) officially launched a website dedicated to the AOSD (, which features participating businesses in the campaign.

Nearly 150 e-commerce businesses in ASEAN are expected to participate and offer a large range of goods and services at promotional or discounted rates through their e-commerce platforms on AOSD.

Brunei Darussalam’s participation in the AOSD is supported by the Ministry of Transport and Infocommunications (MTIC) and the Authority for Info-communications Technology Industry of Brunei Darussalam (AITI).

The participating local e-Commerce vendors include,,,,,,,,, and

ASEAN’s e-commerce sector is expected to triple in size from USD100 billion to USD300 billion in 2025.

Amid the COVID-19 pandemic, e-commerce has been a bright spot of growth as consumers and businesses goes online.

The inaugural AOSD seeks to boost these trends and encourage consumers and businesses to actively interact and conduct commercial transactions on reputable and secured e-marketplaces or platforms operating across the region.

The AOSD would also support ongoing efforts by ASEAN member states to facilitate trade and e-commerce, deepen digital integration and more importantly instil trust and confidence in ASEAN business, including micro, small and medium-sized enterprises (MSMEs), who remain dynamic, resilient and open for business amid the COVID-19 pandemic.

The size of ASEAN’s digital economy is expected to reach 8.5 per cent of GDP in 2025, up from 1.3 per cent in 2015, according a study by Bain and Company in 2017.

During the COVID-19 pandemic, digital transformation shifted gear to an accelerated pace.

Working from home, distant learning, video conferencing, e-banking, e-health and e-commerce are profoundly transforming our everyday lives, many of which have become part of the new normal during the pandemic. ASEAN is well-positioned to adapt to and leverage digital transformation as a driver of growth through its growing ecosystem comprising over 300 million mobile and broadband users in the region.

The AOSD will be held on August 8 annually as an occasion to boost regional digital trade and enhance stronger collaboration between stakeholders, including relevant governmental agencies, businesses, and consumers, to advance and explore new policy initiatives and innovative technologies to promote cross-border e-commerce activities in ASEAN.