More jobs for locals as Abokado opens doors to public

James Kon

Abokado Japan Company opened the doors to its first branch at Rimba Point yesterday, in a ceremony officiated by Second Secretary at the Embassy of Japan in Brunei Darussalam Kuwae Kazuhide.

The store’s Managing Director Wong Kim Guan, General Manager Klaus Sim, Chairman Wong Yong Lin and directors Wong Kim Leong and Wong Hui Ting also participated in the ribbon-cutting.

Abokado Japan Company offers a range of affordable quality Japanese products. It has over 8,000 unique products and over 140,000 items that continue to be updated and restocked, following the latest trends and innovations. The store offers household products, tableware, kitchenware, tools, garden ware, stationery, fashion accessories, toys and digital items, among others.

Items are sold according to a three tier pricing – BND1.99, BND2.49 or BND2.99. The company is looking to open two more branches at Promenade Sungai Hanching and Mid Valley Shopping Centre in the coming months, and is set to employ more local workforce.

Wong Kim Guan said, “Abokado Japan Company is Brunei’s very own brand. We wanted to bring the Japanese retail experience closer to Bruneians. All products at Abokado Japan Company are imported from Osaka and Tokyo, Japan.”

Asked if there are concerns with supply disruptions in view of the COVID-19 pandemic, he said, “The listed company in Japan has no problem in supplying to us. Our supply comes through the port in Singapore, so there is no disruption.”

“The name Abokado comes from the word ‘avocado,’ which is one of the most popular fruits in Japan. When we translate avocado to Japanese word of Abokado, the pronunciation is still similar. This name also brings a feel of Japan.”

On hiring a local workforce, he said, “one hundred per cent of the employees in our first branch are locals and my other business is also heading in the same direction. When we thought of opening Abokado, we planned to open a chain of branches. We are looking at hiring locals and supporting the Brunei Government’s efforts to curb local unemployment issues.”

Second Secretary at the Embassy of Japan in Brunei Darussalam Kuwae Kazuhide (3L) with Abokado Japan Company senior management during the ribbon-cutting. PHOTOS: JAMES KON
Abokado Japan Company Managing Director Wong Kim Guan shows Kuwae Kazuhide around the store