Indera Motors Sdn Bhd, the sole distributor and retailer of Jaguar Land Rover vehicles in Brunei, began showcasing Jaguar Land Rover’s electric mission at the nation’s first Electric Vehicle (EV) Pilot Project Exhibition at BRIDEX International Conference Centre.
This was in line with the new Jaguar Land Rover global strategy, Reimagine, announced in February by CEO of Jaguar Land Rover Thierry Bolloré.
Reimagine is a sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact as a starting point for Jaguar Land Rover to become a net zero carbon business by 2039.
Jaguar is set to become an all-electric luxury brand by 2025, with Land Rover set to welcome six pure electric variants in the next five years.
By the end of the decade, all Jaguar and Land Rover nameplates will be available in pure electric form.
Indera Motor’s participation in the event will see the retailer’s first step into the electric vehicle foray. Visitors can explore Jaguar Land Rover’s range EV, participate in immersive games and test their EV knowledge.