Miri tourism operators urged to enhance cooperation with Brunei counterparts

|     Achong Tanjong     |

SARAWAK Assistant Minister of Tourism, Arts and Culture Datuk Lee Kim Shin has urged tourism operators in Miri to enhance cooperation with their counterparts in Brunei, saying that tourism packages that link Brunei with Miri and nearby areas will bring mutual benefit for both sides.

“Brunei has a number of direct flights from China as well as other international destinations,” he said. “In view of this, tourism operators should take advantage by promoting attractive packages to lure more tourists coming in through Brunei to visit the city.”

He encouraged tourism stakeholders to gear up to make the campaign for the state government to turn tourism into a new engine of growth for the state a success.

Lee was speaking while officiating at the Tourism Sharing Session on China/ Mongolia Motor Touring on Saturday at Pustaka Miri.

He said tourism operators should organise more motor touring programmes to help the government fully tap into the potential of culture, adventure and nature (CAN) as tourism products in the state.

Such programmes, he explained, would provide participants the opportunity to sample the unique ethnic cuisines and enjoy the different cultures of the local people.

“Besides the pristine mother nature, the different ethnic groups have really made Sarawak a unique state.

“That is why we should have more motor touring programmes as this programme would help us explore our tourism potential in CAN products,” he added.

Lee, who is also Senadin Assemblyman, additionally called for continuous support from tourism stakeholders to make 2019 a successful tourism year for Sarawak.

Earlier, founder of Malaysia-China Motor Leisure Touring Dr Ling Tung King, revealed that the next touring programme will take place from February 24 until March 28 next year.

He added that this year’s programme was organised by the Federation of Foochow Association Malaysia, with Automobile Leisure Touring Team and Kunming Society-Custom International Travel Co China being the co-organisers.