McDonald’s loses Big Mac European Union trademark battle

DUBLIN (AFP) – Irish fast food chain Supermac’s announced Tuesday it had won a European Union battle against global giant McDonald’s over the use of the Big Mac and Mc trademarks.

Supermac’s asked the European Union Intellectual Property Office to cancel McDonald’s use of the trademarks in certain fields.

The EUIPO said McDonald’s had not proven genuine use of the contested trademark as a burger or as a restaurant name.

“As a result, the application for revocation is wholly successful and the contested EUTM (EU trademark) must be revoked in its entirety.

“The EUTM proprietor’s rights in respect of European Union trademark No 62638 are revoked in their entirety as from 11/04/2017,” backdated to the Supermac’s’ application, it said.

The US-based worldwide chain has the right to appeal against the decision.