Marking first birthday with product launch

Izah Azahari

Ghanim International Corporation launched six new products to celebrate the first anniversary of bruneihalalfoods’ ‘The Junction’ at the Ministry of Finance and Economy (MoFE) yesterday.

Chief Executive Officer of Ghanim International Corporation Dr Nur Rahman attended the event, which saw the unveiling of ‘Bruneian Made Shelf’ at The Junction.

New products included ready to heat Beef Lasagna and ready to eat Roasted Chicken Pie, Nyam! Beef Burger Patties, Lemongrass Chilli Sauce, Lemongrass Hot & Sweet Chilli Sauce, and Frozen Tuna Fish Balls, produced by Royal Brunei Culinary (RBC), PDS Abattoir Sdn Bhd, Sahamada Sdn Bhd and Yamako Pacific exclusively for bruneihalalfoods.

Dr Nur Rahman said, “We are delighted to celebrate an event that marks yet another significant milestone for Ghanim International Corporation.

“From the opening of a small kiosk to now having The Junction at strategic locations such as the MoFE building, Brunei International Airport, Universiti Brunei Darussalam, Immigration and National Registration Department and the Ministry of Health (MoH), we aim to expand The Junction nationwide and one day overseas.”

Chief Executive Officer of Ghanim International Corporation Dr Nur Rahman in a group photo at the event. PHOTOS: BAHYIAH BAKIR
Attendees at the event
The newly-launched products on display

The CEO also highlighted the cooperation with DARe (Darussalam Enterprise) to make local micro, small and medium enterprises (MSMEs) products accessible at key locations with Bruneian Made Shelf and hope that companies will take the opportunity to promote their products, test the market and reach out to new customers.

“Over the years, we have been promoting Bruneian made products under bruneihalalfoods, and we are committed to becoming local MSME partners for distribution into the local-and eventually to international – market”.

He said, “The new products has helped to increase bruneihalalfoods portfolio as part of Ghanim’s continuous effort and commitment to develop high-quality Bruneian made products in partnership with local manufacturers and producers. The newly launched products will be exclusively available at The Junction and will be available in the retail market in the next few months, joining a range of other bruneihalalfoods products in wide distribution across retail outlets nationwide.

The Junction offers several bruneihalalfoods products, ranging from ready-to-heat products, snacks, chili sauces, frozen marinated chicken, buns, beverages and premium frozen desserts.

Initially set up as a kiosk at the MoFE in February 2018, The Junction was established a year later as an official retail outlet store to promote Bruneian food products.