Local MSMEs need to penetrate regional, global market

|     Lyna Mohamad     |

MICRO, small and medium enterprises (MSMEs) need to grab the available opportunities to penetrate the regional and international market in view of the rapid development of info-communication technology, Permanent Secretary (Industry) at the Ministry of Energy, Manpower and Industry Pengiran Haji Mohd Hasnan bin Pengiran Haji Ali Hassan said yesterday.

Speaking at the launch of the 12th LiveWIRE Brunei Business Awards 2019 which he officiated, the permanent secretary said that this is even more pertinent “taking into account the market in Borneo, which has a population of 19 million people, the Brunei Darussalam-Indonesia-Malaysia-the Philippines East Asean Growth Area (BIMP-EAGA) market with a population of 58 million people, and the ASEAN market with 650 million people”.

He noted that penetrating into the regional and international market will “evidently contribute to the nation’s economic growth”.

Pengiran Haji Mohd Hasnan also mentioned the LiveWIRE Agrobiz Paddy Agropreneur scheme, which has drawn the interest of local entrepreneurs.

The programme, a collaboration between LiveWIRE and Institute of Brunei Technical Education (IBTE), aims to produce agropreneurs equipped with the knowledge and practical skills needed to become successful commercial farmers, in a bid to encourage more youth to venture into the agriculture industry to realise the third objective of Brunei Vision 2035, which is to realise a sustainable and dynamic economy.

The permanent secretary quoted His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam’s titah during Knowledge Convention 2018, in which the monarch highlighted that “agriculture is the main driving force in life as without agriculture, our lives would be impacted”.

He said Bruneians can have more confidence that there will be more MSME entrepreneurs, including youth who will come forward and venture into the agriculture sector to contribute to the national strategy for food security.

“We should avoid being passive and squandering this opportunity to take up farming. We must also contribute to the greening of the Earth. A green Earth is the symbol of wealth,” he added.