I would like to call on local radio stations to consider using local brand of the Malay language to appeal to their listeners.
Every morning, listening to the radio on the way to work, I’m struck by how impersonal the deejays sound, especially given that they tend to speak in standard Malay language.
I understand that it is the official language, and I must admit that it sounds more professional when used in conferences and symposiums. However, we don’t speak like that in our daily lives. When we listen to the radio, we are seeking entertainment and distraction from our daily grinds. With deejays – as well as radio advertisements – favouring standard Malay over Brunei Malay, it is hard to feel like we’re tuning in to a local station.