24.4 C
Brunei
Saturday, November 26, 2022
24.4 C
Brunei
Saturday, November 26, 2022
More
    - Advertisement -

    Local fashion brand opens store

    Syazwani Hj Rosli

    Al Hayaah Enterprise, a local-start up, marked the launch of its brand and store in a ceremony at the Unit B10, Block B, First Floor, Setia Kenangan II Complex in Kiulap last Thursday.

    Owner of Al Hayaah Enterprise Maimun binti Abdullah Bui, Datin Hajah Masnah binti Haji Tuah and Key Account Manager of Swarovski Professional Malaysia Kwong Sze Yeen were present.

    Al Hayaah is a local brand focussing on Muslimah fashion which offers square hijab and shawls that comes in 22 colours that are adorned with Swarovski crystals.

    In an interview, Maimun said the Brunei brand aims to target the local and international market. Al Hayaah is a registered commercial trademark in Brunei and is processing in Malaysia, she said.

    “We are lucky to be able to engage with Swarovski in 2018 although we are still new. After more than eight months of market research and never ending research and development, my team and I have successfully developed the Al Hayaah Hijab Collections in May 2019,” she said.

    According to her, during the first phase of 2019, they have produced three Al Hayaah collection which included the Nur collection, Habibti collection and the Signature collection.

    Owner of Al Hayaah Enterprise Maimun binti Abdullah Bui presents Al Hayaah Exclusive Elham 2020 collection. PHOTO: AZIZ IDRIS

    - Advertisement -
    - Advertisement -
    spot_img

    Latest article

    - Advertisement -
    spot_img