Local company wins Asus Award

Aziz Idris

CF King Enterprise recently won the Best Asus Golden Premium Partner Award for 2019 at the Asus Dealer Awards Night 2020 held in EQ Hotel Kuala Lumpur.

Channel Management Director of Asus (Malaysia) Keeny Low accompanied by IT Channel Management Assistant Manager at Asus (Malaysia) presented the award. Assistant General Manager of CF King Enterprise Jassiline Yong accepted the award.

Regional Director Asus South East Asia Jimmy Lin, Product Manager of Asus Malaysia Megan Wang together with premium partners and Asus dealership across Malaysia and Brunei were present.

CF King is the first Bruneian partner to receive the honour from Asus. This is a testament to its quest for providing customers with one-stop IT solutions.

Looking back at 2019, CF King made its presence felt by participating in high-profile events and exhibitions in Brunei as well as providing unmatched services to customers and marketing its products locally and internationally through social media.

Assistant General Manager of CF King Enterprise Jassiline Yong and staff in a group photo with the award. PHOTO: CF KING

Earlier this year, CF King has also inked a deal with e-commerce marketplace Weelago to further expand its online presence.

Jimmy Lin said, “CF King Enterprise has been very committed and dedicated in carrying Asus brand in Brunei for more than 20 years. This award is a token of appreciation recognising their loyalty, hard work and dedication.”

Jassiline Yong said the award came as a surprise. She attributed the win to the staff and their teamwork through the years. “We are honoured to be given the opportunity and trust to carry such a premium brand under us. We will continue to strive to bring in only the best to our valued customers.”

Asus is a popular brand globally and many credit this to a focus on innovation, she added.

CF King was established in 1981 as a wholesaler of consumer goods. In 1998, the company established an IT division and was the first to introduce Asus brand into the Brunei market.

“Our relationship with Asus has grown stronger over the years and we are now proud to be the official Authorised Asus service centre in the nation. CF King is the first authorised reseller for Asus consumer products and Asus’s Premium Partner in Brunei,” explained Jassiline.