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Sunday, June 26, 2022
21.7 C
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Sunday, June 26, 2022
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    Liverpool head to court to resolve sponsor dispute

    LIVERPOOL, England (AP) — New Balance is taking Liverpool to court in a bid to remain the European champion’s uniform supplier beyond their current contract.

    The United States company’s deal with Liverpool expires next year and Nike has made an offer to become the new sponsor of the English club.

    New Balance said in a statement it has “matched the offer made by Nike” and is “eager and confident to maintain its sponsorship of Liverpool Football Club (LFC).”

    There is reportedly a clause in the current deal which says New Balance can continue as supplier provided it matches offers of new bidders.

    New Balance said “LFC has called into question elements of the agreement and as such we are asking the courts for clarity on this case.”

    Liverpool said New Balance “has commenced a legal dispute with the club”, but would not comment any further.

    New Balance has been the uniform supplier to Liverpool since 2011. The current deal is worth a reported GBP45 million per season.

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