Linkage programme helps women entrepreneurs shine

Aziz Idris

Ten finalists of the 4th ASEAN-Japan Women Entrepreneurs’ Linkage Programme (AJWELP) were honoured during a networking session at The Rizqun International Hotel.

AJWELP helps the development of women-founded start-ups in the region by providing networking and capacity building aimed at opening up market access for its participants and their communities.

It links women entrepreneurs with companies, mentors and AJWELP peers. By utilising AJWELP experience for their own business development, the participants are expected to be models of women entrepreneurs representing the region.

The three-day event was organised in collaboration with DARe (Darussalam Enterprise) and the ASEAN-Japan Centre (AJC) with support from the ASEAN Secretariat, ASEAN Coordinating Committee on Micro, Small and Medium Enterprises (ACCMSME), ASEAN Women Entrepreneurs Network (AWEN) and other organisations.

Secretary General of AJC Masataka Fujita, accompanied by Chief Executive Officer of DARe Javed Ahmad, presented the awards.

Secretary General of ASEAN-Japan Centre Masataka Fujita and Chief Executive Officer of DARe Javed Ahmad with the finalists of the 4th ASEAN-Japan Women Entrepreneurs’ Linkage Programme. PHOTOS: SYAHMI HASSAN
Javed Ahmad gives a speech

Legislative Council (LegCo) member Yang Berhormat Siti Rozaimeriyanty binti Dato Seri Laila Jasa Haji Abdul Rahman, who is a member of the ASEAN Business Advisory Council Brunei, was also present.

The 10 AJWELP finalists representing ASEAN member states gave presentations during a Business Presentation Event held on Wednesday.

They touched on their business plan and the challenges faced in front of companies and women entrepreneurs (mentors) from ASEAN member states and Japan.

They also attended a two-day workshop on entrepreneurship, leadership and presentation skills that saw some of the foremost female entrepreneurs in the region sharing their stories and providing consultation.

Javed Ahmad lauded the 10 AJWELP finalists on their business presentations where they demonstrated true commitment and display of entrepreneurship embodying what AJWELP is all about.

“We are inspired by your drive and passion. It is very encouraging to see a growing interest in women entrepreneurship with a number of women business networks created throughout the region, including in Brunei Darussalam. The networks serve as a platform to connect women entrepreneurs for potential business opportunities and as an avenue to share their success stories and struggles, encouraging other women entrepreneurs to follow their dreams,” he said.

The finalists are Diyanah binti Abdul Rahman of Panther Guild Enterprise (Brunei), Srors Soun Hor Rokhak of Women Handicrafts (Cambodia), Anak Agung Ayu Sri Utami Linggih of CV Rosalie Kalyana Bali (Indonesia), Lee Jiaxin of Bantu (Singapore), Dalayphone Sayasithsena of SAYA Brand (Lao PDR), Suchada Kulmongkon of Fresh and Friendly Farm Co Ltd (Thailand), Chen Le Leng of Langit Collective (M) Sdn Bhd (Malaysia), Iloisa Diga of Session Groceries (the Philippines), Chaw Chaw Win Win of Together Group Co Ltd (Myanmar) and Nguyen Thi Nhu Ngoc of Wowmua (Vietnam).