Lilli returns with Kiulap outlet

Izah Azahari

Lilli Lingerie has moved back to its Kiulap branch, officially opening its doors to customers at Unit 3, Block A, Qlap Complex yesterday.

Lilli Lingerie founder Lili Yong said, “It has been a long journey. One full circle later and we are back here.

“We first started the business upstairs in 2000 before moving down to this unit in 2001. We stayed until 2008, before moving to the corner unit.”

Lili jumped at the opportunity to move back to the original Kiulap branch.

“It is more central here. We have closed out branch at The Mall in Gadong and have decided to make this place the permanent location,” she said.

Lilli Lingerie re-opened the doors to its Kiulap branch yesterday. PHOTO: IZAH AZAHARI

Aside from women’s undergarments, the establishment also offers affordably priced plant therapy essential oils.

Yesterday marked the first day customers got to enjoy a 20-per-cent discount on all products.

“We started selling a range of essential oil during the first wave of the COVID-19 outbreak in Brunei Darussalam, and sales have been impressive,” Yong said, adding that customers will be spoilt for choice with over 100 essential oils to choose from.

The store’s location also means customers can easily drive-by to pick-up their items.

“The second wave of the outbreak dealt us a heavy blow, but fortunately we were able to stay afloat thanks to the sales from the essential oils,” Lili said, adding that most people “are in search of germ destroying and immune booster oils, as well as varieties that help increase focus and calm anxiety.”

“It is all about helping people to solve simple issues they have,” she added.

Lilli Lingerie’s temporary operating hours are from 10am to 7pm from Mondays to Saturdays, and from 11am to 5pm on Sundays.