Kanye West expanding Yeezy brand

BANG! NEWS – Kanye West could be expanding his Yeezy brand to include beauty and skincare products.

The rapper currently produces clothing and shoes as part of his brand but he has recently filed legal documents to trademark the Yeezy name in make-up, face masks, nail polish, shaving cream, deodorant, aromatherapy pillows and much more, TMZ reports.

Earlier this year, Kanye was officially described as a billionaire, and is reportedly worth USD1.26 billion after he provided documents to Forbes magazine, which proved his fortune by giving an “authentic numeric look into Kanye, Inc”.

However, Kanye disputes Forbes’ findings, claiming he is actually worth USD3.3 billion and not USD1.26 billion and the rapper even texted the publication after the article was published to correct them.

He reportedly wrote, “It’s not a billion. It’s USD3.3 billion since no one at Forbes knows how to count.”

According to Forbes, Kanye was furious after the publication’s annual World’s Billionaires list – featuring his sister-in-law Kylie Jenner, whose billionaire status has since been removed – was published in March but there was no mention of him.

He is said to have texted, “You know what you’re doing. You’re toying with me and I’m not finna lye down and take it anymore (sic).”

Along with his share of the Yeezy footwear brand, which Forbes estimated at about USD1.4 billion, with a note that it’s a “private, highly-illiquid USD1.4 billion” putting it closer to USD1.26 billion, Kanye also has USD17 million in cash and USD35 million in stocks.

He also holds USD81 million in “buildings and improvements”, USD21 million in land and his GOOD label – along with his own recorded music and publishing rights – is worth at least USD90 million, according to documents provided by the rapper.

However, due to the “illiquidity of these myriad assets and the lack of independent backup”, Forbes estimated that the assets are worth 50 per cent less than stated, leaving Kanye with about USD125 million in assets outside of Yeezy.