JPKE sees increased compliance in festive season maximum price ceiling

|     Hakim Hayat     |

THE Department of Economic Planning and Development (JPKE) said they have seen an improvement in retailers adhering to the festive season maximum prices during this year’s seasonal maximum price-setting period.

In a statement issued yesterday, JPKE said that retailers have improved their adherence to the maximum prices set on the eight categories of selected daily food essentials.

Only seven offences were found this year, compared to the 34 offences recorded in 2018 during daily routine inspections conducted in all districts.

Butter, coconut milk, condensed milk and flour were found to be sold exceeding the maximum prices set. As a result, written warnings were issued to three premises in the Brunei-Muara District, three more in the Tutong District and one in the Belait District.

Maximum prices were set by JPKE for five weeks from 1st of Ramadhan to 7th of Syawal, 1440 Hijrah on whole chicken; chicken eggs; butter; margarine; ghee; condensed, evaporated and cream milk; flour; and condensed, cream and powdered coconut milk.

The annual initiative is intended to maintain the affordability of selected high-consumption food items used in food preparation during the festive season.

JPKE highlighted that although the festive season and the setting of seasonal maximum prices has ended, retailers are encouraged to continue offering competitive prices in order to compete and attract consumers.

Meanwhile consumers are also reminded to spend wisely by making price comparisons and to be aware of various choices and available substitutes in the market to make value-for-money purchase decisions.

The public can report any concerns and provide feedback to JPKE at 2230223, the Darussalam line at 123 and the PenggunaBijak/SmartConsumer mobile application.

The public can also email to [email protected]; or log into AduanPenggunaJPKE on Facebook.