| Maura Judkis |
THE first thing you should know about Nightfood, a new “sleep-friendly” ice cream, is that it’s a genius idea. That statement is true whether it actually works.
But many people have trouble sleeping, and many people love eating ice cream, and the possibility of cookies-and-cream-flavoured Ambien, even though that’s not exactly how the product functions, is going to be irresistible to insomniacs everywhere.
“Part of me is like, I’m jealous I’m not part of this marketing scheme,” said Raj Dasgupta, assistant professor of clinical medicine specialising in sleep at Keck School of Medicine at the University of Southern California. “They knew exactly where to strike.”
Yep, right in the taste buds. Nightfood’s ice creams come in flavours such as decaf cold brew, Bed and Breakfast (waffles and syrup), chocolate cherry and Cookies n’ Dreams. The ice creams do not contain melatonin or other sleep supplements, so they will not necessarily help you fall asleep. The point is they will not keep you awake, either: The ice cream is configured to include less of the stuff that can impede your digestion to cause disrupted sleep, like lactose, sugar and caffeine. It also has boosted levels of certain vitamins and minerals, such as magnesium, which studies have shown is beneficial for sleep. It is endorsed by Michael Breus, the “Sleep Doctor,” who was a consultant involved in its development.
You could eat Nightfood any time of day without feeling drowsy, but the product is designed for sleep because surveys have shown one of the most common times people tuck into a pint of ice cream is at night, probably while watching Netflix. But can junk food really solve your sleep problems? Probably not, Dasgupta said.
The best way to improve your sleep is to practise good sleep hygiene: Have a set bedtime and wake time every day, avoid caffeine and screens late at night, and, uh, do not eat within two hours of your bedtime. But our willpower fails us in the face of a Russian Doll binge with a pint of mint chocolate chip.
“They know no one is going to listen to this advice, so, might as well cater to them,” Dasgupta said. Sugary snacks “are the no-no foods you don’t want someone to eat [before bed]. If they’re going to eat it anyway, I’d rather they grab the nutritious one rather than the Twinkie or the cupcake.”
And here’s the thing: It actually tastes really good. Unlike other “functional” ice creams that boast of higher protein and lower sugar and fat, Nightfood uses real sugar – no alternative sweeteners. There is milk and cream in the ingredients list. It has fewer calories than your typical pint, but you would hardly know it from the texture or taste. (Though, one wonders how many calories are shaved off by slightly underfilling the pints – something I noticed with every container of Nightfood I tried.) It does not seem like a healthy ice cream, which makes it all the more likeable. – The Washington Post