| James Kon |
THE giant Dutch electronic brand, Philips, is looking to build a solid and long-term relationship with Intracorp (B) Sdn Bhd once the company becomes the sole distributor for Philips Small Domestic Appliances (SDAs) in Brunei market, starting from 2019.
In the past, there had been multiple parties distributing the brand’s products in Brunei; however, with the restructuring, Philips will now have only one partner for SDAs in the Brunei market.
Senior Marketing Manager of Export of ASEAN/Pacific from Philips Electronics (S) Pte Ltd Gerrit-Jan Besselink yesterday told the Bulletin, “Intracorp (B) Sdn Bhd has a very good reach with many outlets to cater to the Brunei market. We have to work together to further build the Philips brand in the Brunei market.”
He added, “We see that there was growth from year to year in the past, but there is a bit of stagnancy, following the credit card limits that started a few years ago. We see there is a potential to grow in Brunei, especially with the innovative products that Philips has.
“Consumers here have a growing interest with healthy food and clean air. We at Philips can cater to their needs. We are the first to have air-fryers and also possess technology advancements in air purifiers.”
As with other countries, most popular products in Brunei are Philips’ kitchen appliances.
Besselink said, “Philips provides technical training from time to time for the Intracorp staff to get to know our products. We also have online instructions and repair manuals, as well as Key Performance Indicators to make sure that the product can be fixed and taken home on the same day – but sometimes the unavailability of spare parts causes a delay.”