Healthier carbonated drink up for grabs

|     Aziz Idris     |

THE all-new Pepsi Black, a healthier carbonated soft drink with zero sugar without compromising taste, is now available in Brunei.

Kingston Beverage & Creamery introduced the locally made Pepsi during a launching ceremony at Radisson Hotel yesterday attended by representatives from the retail industry nationwide.

Spearheading the management team from Kingston Beverage & Creamery was General Manager Valentine Hon together with Plant Manager Albert Lim.

Sales and Marketing Manager of Kingston Beverage & Creamery, Ng Boon Wee, in his welcoming speech said, “This is the first-ever no calorie and no sugar carbonated drink for Pepsi Brunei. We are going all out in terms of communications through packaging, shelf talkers, and social media to reach out to our consumers.”

The new Pepsi, “Proudly Made In Brunei Darussalam” is certified by the Ministry of Health’s ‘Healthier Choice’ and the ‘bruneihalal’ logo. It serves to fill a gap in Kingston’s soft drink portfolio within the “zero sugar” market.

Covered in distinctive all-black facade, the Pepsi cans reflect its bold tagline ‘Max Taste. Zero Sugar’.

The zero-calorie carbonated drinks are priced attractively and will be available for orders during the upcoming festive season.

General Manager of Kingston Beverage & Creamery, Valentine Hon in a group photo during the launching event. – AZIZ IDRIS