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Grammy museum to launch interactive K-pop exhibition

ANN/THE KOREA HERALD – The Grammy Museum is teaming up with K-pop powerhouse Hybe to launch an interactive exhibition that delves into the world of K-pop music, culture, technology, and fandom. 

Titled “Hybe: We Believe in Music,” the exhibition will run from August 2 to September 15 at the Grammy Museum in Los Angeles.

Spanning 372 square metres, the venue showcases items worn and used by Hybe’s roster of artists and creators. 

Among the highlights are original outfits featured in music videos such as “Yet To Come (The Most Beautiful Moment)” by BTS, “Maestro” by Seventeen, “Sugar Rush Ride” by Tomorrow X Together, “Sweet Venom” by Enhypen, and “Easy” by Le Sserafim. Accessories and stage outfits from artists including Zico, fromis_9, BoyNextDoor, TWS, &Team, and Illit are also on display.

The exhibition includes an immersive experience room featuring BTS’ “Butter” performance from the 2022 Grammys and a photo booth where visitors can pose alongside images of their favourite K-pop artists.

“Hybe and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers,” said Michael Sticka, president and CEO of the Grammy Museum.

“Putting together an exhibition that captures Hybe’s journey is a new experience for us. We’re very excited about this partnership with the Grammy Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces,” added Hybe Chief Operating Officer Kim Tae-ho.

Notably absent from the exhibition is NewJeans, a K-pop girl group under Hybe subsidiary Ador, due to an unresolved conflict between Ador CEO Min Hee-jin and Hybe. 

Hybe reported Min to the police on April 25 for attempting to involve a third-party investor in a bid to gain control of Ador. Min attended a police questioning session at the Yongsan Police Station on Tuesday.

“The participation of artists in the exhibition was up to their label’s decision,” said Hybe.

Poster for “Hybe: We Believe in Music” exhibition at the Grammy Museum. PHOTO: ANN/THE KOREA HERALD SOURCE