SYDNEY (CNA) – Google said yesterday that it would block its search engine in Australia if the government proceeds with a new code that would force it and Facebook to pay media companies for the right to use their content.
Google’s threat escalates a battle with publishers such as News Corp that is being closely watched around the world. The search giant had warned that its 19 million Australian users would face degraded search and YouTube experiences if the new code were enforced.
Australia is on course to pass laws that would make tech giants negotiate payments with local publishers and broadcasters for content included in search results or news feeds. If they can’t strike a deal, a government-appointed arbitrator will decide the price.
“The code’s arbitration model with bias criteria presents unmanageable financial and operational risk for Google,” Managing Director for Australia and New Zealand Mel Silva told a senate committee.
“If this version of the code were to become law, it would give us no real choice but to stop making Google Search available in Australia.”
Silva made no mention of YouTube in prepared remarks. Google’s comments drew a sharp rebuke from Australian Prime Minister Scott Morrison, who said the country makes its rules for “things you can do in Australia”.
“People who want to work with that in Australia, you’re very welcome. But we don’t respond to threats,” Morrison told reporters.
Google has called the code overly broad, and said that without revisions, offering even a limited search tool would be too risky. The company does not disclose sales from Australia, but search ads are its biggest contributor to revenue and profit globally.