NEW YORK (AP) — With the help of a few old friends, the box office rekindled some of its old might over the weekend. Godzilla vs Kong scored easily the best opening of the pandemic with an estimated USD48.5 million since opening yesterday, even as it was simultaneously streaming at home.
The monster mash, from Warner Bros and Legendary Entertainment, was the widest domestic release in the past year, playing in more than 3,000 theatres. Many theatres have been re-opening over the past few weeks; about 60 per cent of theatres were open this weekend, according to data firm Comscore. Most are operating at 50 per cent capacity or less.
Godzilla vs Kong stomped to USD32.2 million from last Friday to Sunday, according to studio estimates last Sunday. The five-day total far exceeded expectations, and even outpaced the three-day debut (USD47.8 million) of the franchise’s last entry, 2019’s Godzilla: King of the Monsters. Globally, Godzilla vs Kong grossed USD120.1 million over the weekend, bringing its two-week worldwide total to USD285.4 million.
Made for approximately USD160 million, Godzilla vs Kong is one of a small handful of big-budget movies to open in theatres. WarnerMedia, which owns Warner Bros and HBO Max, hedged its bet, though, by streaming the film to subscribers in North America at the same time — a strategy it’s pursuing for all 2021 releases.
The studio didn’t offer viewing data on Sunday but said Godzilla vs Kong had a larger audience on HBO Max than any film or TV show since the service’s launch in 2020.
But clearly the clash of two of the movies’ most iconic big guys was enough to drive more people — whether they have HBO Max accounts or not — to the big screen more than anything else over the past the year. After a punishing year for theatres, it’s one of the most promising signs in ages that moviegoing can be revived after a punishing pandemic year.
David A Gross, who runs the movie consultancy FranchiseRe, estimated that Godzilla vs Kong would have debuted with a USD50 million three-day weekend and USD500 million worldwide if not for the pandemic.
“While it’s half of what it would be under normal circumstances, the weekend is a clear and positive indication that moviegoing has inherent strengths that aren’t going away, including going out for the group experience; the big screen quality; and the value for cost,” Gross said.
Godzilla vs Kong had already launched with USD123.1 million internationally last weekend, led by especially strong ticket sales in China. There, it opened with USD70 million, surpassing the performance of previous entries in the franchise. This weekend, it added another USD44 million, Legendary said.
“Moviegoers have been waiting for an event film like Godzilla vs Kong to arrive on the big screen and the numbers don’t lie — it’s clear that wherever audiences are ready to safely return to the theatre, they have, and we’re thrilled with the results,” Distribution Chief for Warner Bros Jeff Goldstein said in a statement.
A new series of movies was restarted in 2014 with Godzilla, followed by 2017’s Kong: Skull Island and 2019’s Godzilla: King of Monsters. Returns have been steadily diminishing. The previous three films opened domestically with USD200.7 million, USD168.1 million and USD47.8 million, respectively. But the franchise had been leading up to the prize fight of Godzilla vs Kong. Directed by Adam Wingard, its human co-stars include Alexander Skarsgård, Brian Tyree Henry and Rebecca Hall.
The pandemic high had belonged to Wonder Woman 1984, which launched with USD16.7 million last December. The previous best opening of 2021 in North America was Tom & Jerry, with USD13.7 million in late February. That gives Warner Bros the top three movies of the last year, all distributed in a hybrid release plan in both theatres and on HBO Max for a 30-day period.