German pioneer brands unite in a partnership deal

SONAX Brunei signed a partnership deal with Autotools Marketing Company, the country’s distributor of Liqui Moly in a ceremony at Lambak Conference Room.

The event saw Autotools Marketing Company Managing Director Kirt Smuthkochorn and Essof Enterprise (SONAX Brunei) Managing Director Mike Chua signing the agreement.

The collaboration aims to provide SONAX’s consumers with more variety of car care products and services with the goal of becoming a one-stop car care centre. With the collaboration, the centre is appointed as Liqui Moly’s authorised reseller.

SONAX is the market leader in car care products in Germany. It has received the Best Brand 2021 award for the car care products category for 16 years in a row from the German magazine Auto Motor und Sport.

Liqui Moly is Germany’s most popular brand of motor oil, receiving Top brand 2021 winner for the 11th time in a row.

For years, awards such as ‘Top Brand’ or ‘Best Brand’ have reflected its excellent reputation among both experts and consumers as a result of its daily commitment and togetherness that makes it strong, special, and successful around the world.

Mike Chua said, “SONAX Brunei looks forward to working closely with Liqui Moly as we share the goal of rewarding consumers with a holistic retail experience.”

SONAX Managing Director Mike Chua and Liqui Moly Managing Director Krit Smuthkochorn at the ceremony. PHOTO: SONAX BRUNEI