| Lyna Mohamad |
FORD Motor Company has set up a new position in its organisation to focus on its distributor markets. Randy Krieger has been appointed as the President of Direct Markets, the company announced.
Krieger joined Ford in 1986 having held a range of positions at Ford’s North America and European operations in marketing, finance, and dealer operations. He joined the Dubai office from Shanghai taking the post as the Executive Director for marketing and sales, Ford Asia Pacific Operations (APO)
Prior to his APO posting, Krieger was Ford ASEAN Marketing and Sales Director and also served as President of Ford Japan and Ford Philippines, restructuring the business operations to return to profits successfully during his presidency.
Krieger also played a central role in Ford’s strong presence in China during the early days of Changan Ford operations with his achievement included aggressive expansion of Changan Ford dealers from 26 to 150 and six-fold vehicle sales growth over a 30-month period.
In this new role, Krieger will drive a Distributor Centre of Excellence, which brings together more than 80 distributor markets across Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Emerging Markets.
Randy will report to Mark Ovenden who has taken on a new role as President, Ford International Markets Group, as previously announced.
“Randy brings a wealth of experience and insight, in monumentally diverse markets, to Ford’s Direct Markets operations,” Ovenden said. “With a new structure, we will be able to better meet the needs of our distributor partners and our shared business.”
A graduate of the University of Mississippi, USA, and has an MBA in finance from the University of Memphis, Tennessee, Krieger will move to Dubai with his family next month.