Fashion with a slice of humour

VOGUE/ AFP – Essential to McCartney’s appeal is the fact that she’s never taken fashion too seriously. Her clothes are rarely overwrought, and she always puts an emphasis on ease. A special collaboration with the archives of Erté, the fashion illustrator of the 1920s, gave her the opportunity to add whimsy via prints and embroideries while retaining the unfussed appeal of her relaxed silhouettes. The jellyfish motif was especially charming in that it linked the collection’s almost opulent flair to the designer’s long-held passion for animals.

McCartney is particularly well-placed to serve the growing cohort of consumers who are looking for alternatives to animal by-products. She accessorised the looks with earrings, brooches, and necklaces in the shapes of wild animals. She also boosted the amount of vegan leather in the collection. If customers are willing to spend on a coat made from a laser-cut leather substitute what they might’ve spent on the real thing, it could prove to be a breakthrough, not just for her label, but also the industry. No wonder that cow was prancing his way down the runway. – NICOLE PHELPS