SAN FRANCISCO (AP) – Celebrities, professional athletes and other high-profile Twitter users are once again being verified by the social media platform and they don’t know why their blue check marks reappeared – nor do they seem too happy about it.
Twitter removed the blue marks last week from accounts that don’t pay a monthly fee. But the check marks mysteriously returned for many highly followed accounts over the weekend, leading some prominent users to disavow what’s become a divisive symbol of Twitter owner Elon Musk’s erratic changes to the platform.
High-profile accounts with more than one million followers also took to Twitter to make it clear they didn’t pay to get their blue check back.
Those who chimed in included Massachusetts Institute of Technology, actor Bette Midler, gymnast Simone Biles Owens, writer Neil Gaiman and rapper Lil Nas X.
“On my soul I didn’t pay for Twitter blue, you will feel my wrath tesla man!” wrote the rapper who has eight million followers. Added Gaiman, who has three million followers:
“What a sad, muddled place this has become.”
Midler posted on Twitter on Sunday: “Yes, Elon gave me back my blue check but I didn’t pay for it. Does that make me a good guy or a bad guy? I’m so confused.” But by Monday, there was no sign she had a blue check.
On Twitter, the blue check icon appears on accounts next to text that says: “subscribed to Twitter Blue and verified their phone number”. Since last week, blue check marks also appeared on profiles of dead public figures, including author and chef Anthony Bourdain, who died in 2018; and actor Chadwick Boseman, who died in 2020.
Under the original blue-check system, Twitter had roughly 400,000 verified users, including Hollywood actors and star athletes as well as journalists, human rights activists and public agencies. In the past, the checks meant that Twitter had verified that users were who they said they were, as a method to prevent impersonation and the spread of misinformation.
But now anyone can buy a Twitter Blue subscription starting at USD8 a month.
It no longer means the user is verified – other than confirming a phone number – but promises a number of features including the ability to have more people see their tweets.
Legal experts said Twitter doling out subscriptions to people and institutions that didn’t want them, and implying that they paid for it could run afoul of the federal Lanham Act, which prohibits false advertising, as well as other regulations.
An inability to sell subscriptions or find other ways of making money could present problems for Musk, who bought Twitter for USD44 billion last year and has struggled to keep advertisers – its main source of revenue – from fleeing the platform.
