AP – Meta Platforms said it will no longer pay United States (US) news organisations to have their material appear in Facebook’s News Tab as it reallocates resources in the face of the economic downturn and changing user behaviour.
The company said most people “do not come to Facebook for news, and as a business it doesn’t make sense to over invest in areas that don’t align with user preferences”.
Meta, then called Facebook, launched the partnerships in 2019. The “News Tab” section in the Facebook mobile app only displays headlines – and nothing else – from The Wall Street Journal, The Washington Post, BuzzFeed News, Business Insider, NBC, USA Today and the Los Angeles Times, among others. The company did not say how much it was paying the news organisations, but reports put it in the millions of dollars for large outlets such as The Wall Street Journal.
At the time the programme launched, CEO Mark Zuckerberg told the AP he saw “an opportunity to set up new long-term, stable financial relationships with publishers”.
But Meta said a “lot has changed since we signed deals three years ago to test bringing additional news links to Facebook News in the US”.
On Wednesday, Meta Platforms Inc posted its first revenue decline in its history and forecast weak results for the current quarter as well.
Meta does not pay for news content that outlets post on its platform. The News Tab deals, the company said on Thursday, were for “incremental content, for example, ensuring that we had access to more of their article links and that we were including a range of topic areas at launch”.
The company said Facebook News will continue in the other countries it’s currently in, and the shift in the US won’t change the deals in those places – the United Kingdom, France, Germany and Australia.