Exhibitors take a taste of Brunei to Chinese market

|     Achong Tanjong     |

MINISTER of Foreign Affairs and Trade II Dato Seri Setia Awang Haji Erywan bin Pehin Datu Pekerma Jaya Haji Mohd Yusof toured the Brunei exhibitor booths at the 15th China-ASEAN Expo (CAEXPO) in Nanning, China yesterday.

The minister was accompanied by Huang Ri Bo from Chinese People’s Political Consultative Conference.

Among the participating companies at the annual expo is Pertanian Tropikal Utama, which introduced the local brand of Labi Coffee to the China market last year.

The coffee is slow-roasted from a special blend of two varieties of coffee beans grown deep in the Labi hills alongside the pristine rainforests of Brunei.

Managing Director of Pertanian Tropikal Utama Yong Khian Fook said, “This is the second time the company is participating in the exhibition following the encouraging response they received at their first exhibition last year.”

Minister of Foreign Affairs and Trade II Dato Seri Setia Awang Haji Erywan bin Pehin Datu Pekerma Jaya Haji Mohammad Yusof touring the Brunei exhibitor booths. – ACHONG TANJONG

Another returning exhibitor, SMB Foods Manufacturing Sdn Bhd, is seeking to promote ‘Taste of May’, a locally produced range of traditional herbs and spices.

Company founder May Lim said, “We received a good response from the public during our first expo last year. This year we are bringing in 720 bottles and 500 packets of four types of soup. Last year, all our products were sold out.”

Meanwhile, first-time exhibitor Danne Burger is hoping that its Multipurpose Sauce will be well-received in the China market.

“This sauce can be used in various ways for barbeques, dips and on burgers,” said CEO of Danne Burger Deena Roza Idris.

The other participating exhibitors from Brunei are Yu Lee Industries, International School Brunei (ISB), OUDH Berjaya Trading, BIphar Biotech, Muara Port Company, Guangxi Ruian Logistic (Group) Co Ltd and DARe (Darussalam Enterprise).

The opening ceremony of the 15th CAEXPO will be held today at the Nanning International Convention and Exhibition Centre.