BRUSSELS (AFP) – The European Union (EU) Monday hit Apple, Google parent Alphabet and Meta with the first ever probes under a mammoth digital law, which could lead to big fines against the United States (US) giants.
The European Commission, the EU’s antitrust regulator, announced that it “suspects that the measures put in place by these gatekeepers fall short of effective compliance of their obligations under the DMA” – the bloc’s Digital Markets Act.
Since March 7, six of the world’s biggest tech companies – Alphabet, Amazon, Apple, TikTok owner ByteDance, Meta and Microsoft – have had to comply with the EU’s landmark DMA after being named so-called “gatekeepers”. The DMA has lofty goals of creating a fairer digital space by curbing how the biggest companies act online, including ensuring they give users more choice.
Senior officials have acknowledged that changes are already taking place, but suggested that they did not go far enough.
“We are not convinced that the solutions by Alphabet, Apple and Meta respect their obligations for a fairer and more open digital space for European citizens and businesses,” said the EU’s internal market commissioner Thierry Breton.
Under the new rules, the commission can impose fines of up to 10 per cent of a company’s total global turnover. This can rise to up to 20 per cent for repeat offenders.
In extreme circumstances, the EU has the power to break up companies.
Unlike the EU’s traditional rules that saw probes last for years, the DMA demands regulators act fast and complete any investigation within 12 months of its start.
Monday’s probes are focused on whether Alphabet’s Google Play and Apple’s App Store are allowing app developers to show consumers offers, free of charge, outside of those app marketplaces.
“The commission is concerned that Alphabet’s and Apple’s measures may not be fully compliant as they impose various restrictions and limitations,” it said in a statement.
Alphabet is also under suspicion over whether Google search results favour its own services – Google Shopping, Google Flights and Google Hotels – over rivals.
The EU slapped a whopping EUR2.4 billion fine on Google in 2017 over similar claims of self-preferencing.
Apple is also under the spotlight over whether it allows users to easily uninstall apps on its iOS operating system and the design of the web browser choice screen.
Under the DMA, the gatekeepers must offer choice screens for web browsers and search engines in a bid to level the playing field and give users more options.
Meta faces more problems over its ad-free subscriptions model, which has already been targeted by three complaints since it launched in November.
