Monday, October 2, 2023
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Brunei Town
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Entice shoppers with interesting offers

Whenever a photo of a long line of cars at the border is shared on WhatsApp or social media, there is bound to be one person who would say we should “buy local”.

While I tend to agree that we need to support local businesses, retail shops need to also do their part in enticing customers.

At present, popular items that can be found on local store shelves are comparatively more expensive than other countries.

Penny pinchers would rather hold them off until their next trip across the border.

Even those who don’t mind spending a bit more for an item would dread visiting a shopping mall because of the lack of variety.

Perhaps it is time for retail shops and mall operators to increase foot traffic by offering the public more interesting products and services. Their competition is no longer just the neighbouring country but the whole world. Even if they can’t match the low price, make it interesting.

Online Shopper

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