Encouraging response from businesses in Jualan Aneka Brunei 2019

A TOTAL of 467 retailers have registered for participation in Jualan Aneka Brunei 2019, which is aimed to stimulate business activities in the domestic retail sector, while encouraging everyone to shop locally during the Ramadhan and Hari Raya festive period.

The annual nationwide sales event, organised by the Department of Economic Planning and Development (JPKE) under the Ministry of Finance and Economy has recorded a more than 20 per cent increase in business participation this year, with retailers ranging from department stores, supermarkets, boutiques, textile and footwear, house furnishing, health and beauty salons, car accessories and sports stores.

Jualan Aneka Brunei 2019 is scheduled to run for 56 days, from April 29 to June 23.

The increase in business participation is a positive response, following the removal of sales regulation on the minimum percentage of discount on goods to be offered on sale in stores.

In a press statement, JPKE said, “This measure is part of the ‘Ease of Doing’ business initiative to allow businesses flexibility on deciding percentage of discounts and the proportion of goods to be offered on discount.

“It also incentivises businesses to undertake more creative and innovative measures to adjust their sales and discount strategies to be more competitive in attracting consumers, to promote a more competitive business environment in Brunei Darussalam.”

At the same time, JPKE called on businesses to play their part in upholding a healthy business environment through ethical business practices, in order to build business credibility and to win consumer trust to shop in Brunei.

“Unfair business practices, which can potentially mislead consumers such as hidden charges, not displaying price tags, using small prints to conceal terms and conditions in giving discounts, making false claims and taking advantage of consumers who are not able to understand the transactions, are prohibited under the Consumer Protection Fair Trade Order (CPFTO) and the Price Display Regulations,” said JPKE in its statement.

“Consumers are reminded to exercise their right to choose by comparing prices and quality in making value for money purchase decisions. Consumers are responsible to observe sales terms and conditions, guarantees and keeping their purchase receipts, in case of any required follow-up after the purchase.”

The list of sales participants is accessible on the PenggunaBijak mobile app and the JPKE website. Participating stores can also be identified by the sales notices issued by JPKE displayed on their premises.

Feedback and queries can be directed to the Consumer Affairs Division at the Department of Competition and Consumer Affairs at 2230223 during office hours, the Darussalam line at 123, or via the PenggunaBijak / SmartConsumer mobile application.

Alternatively, the public can contact AduanPenggunaJPKE on Facebook, or email consumercomplaint@jpke.gov.bn.