AP/AFP – Emporio Armani unveiled a capsule collection of 18 upcycled garments, which designer Giorgio Armani said was only “the start of the discussion”.
Milan fashion houses are making more public their efforts to create sustainable collections, especially as consumers indicate that environmental consciousness as a key purchasing criterion. It is fitting that Armani launched the initiative with his Emporio Armani line for youthful dressers.
All of the garments – puffer coats, cargo pants, jumpsuits, ribbed cardigans, among them – were in black and white, easy to mix and match. Many carried bold writing – ‘’I Am Saying Yes to Recycling’’ – and a new R-EA logo.
Armani said his aim was not to promote his name, but “the Earth”.
‘’Also in the main collection, I think we should make more recyclable fabrics. This is the beginning of the discussion,’’ Armani pledged.