Adib Noor
Luxury motorcycle manufacturer Ducati announced the opening of its new dealership and world-class service facility in Brunei with its partner Bee Motors Sdn Bhd, the sole distributor of Ducati in the Sultanate at the Ducati showroom in Beribi yesterday.
Yang Amat Mulia Pengiran Anak Abdul Rashid bin Pengiran Kerma Raja Pengiran Haji Kamarulzaman was the guest of honour.
Ducati Brunei aims to offer the best brand experience within the motorcycle community with the showroom as its focal point.
Located at one of the major hubs for the automotive and motorcycle industry, Ducati Brunei hopes to act as the catalyst to ignite passion towards Ducati’s heritage and values among the motorcycle community and the public.
Ducati Brunei is equipped with 3S facilities – sales, service and spares – and will cater to the entire range of Ducati motorcycles comprising all the models across seven different families ranging from the iconic Scrambler range to the powerful Diavel 1260; the highly versatile Multistrada; the super fun Monster; the most potent Panigale superbikes including the new MY2022 Panigale range; and the segment defining Streetfighter V4.
Ducati fans can also select from the complete range of apparel and accessories of both Ducati and Scrambler brands.
Vice President, Sales and Marketing at Ducati Asia Pacific Marco Biondi said, “We are happy to partner with Bee Motors to open a new Ducati dealership in Brunei.
“It already has many Ducati enthusiasts, and the Ducati culture is very vibrant here so we look forward to seeing the community grow.
“The new dealership is strategically aligned to our goals in the region, and the all new team at Bee Motors has the right mix of talented individuals who are not just passionate about the brand but also about riding.”
Bee Motors Executive Manager Lim Jin Lee said, “It’s an honour to be able to bring Ducati to Brunei as we are aware of the huge fan following that the brand enjoys here.
“The moment we officially announced the opening of Ducati Brunei, we received overwhelming and positive response from the public.
“We have a team of professional technicians with new facilities to showcase our state of readiness and commitment to the Ducatisti and other motorcycle enthusiasts.
“Therefore, we are confident that Ducati will thrive and become one of the successful luxury two-wheeler brands here in Brunei.”
The newly-built facility also comprises of a state-of-the-art service centre with Ducati-trained technicians, equipped with the advance technology tooling and precision diagnostics via Ducati Diagnosis System 3.0.
Ducati’s current motorcycle range starts with the Scrambler Icon Dark and goes all the way to the Panigale V4 SP2.
Bee Motors is the official distributor of Ducati motorcycles in Brunei with the aim of becoming the most preferred premium two-wheeler brand in the country.
