Disney Plus hits nearly 29 million subscribers in three months

NEW YORK (AP) – Disney said its Disney Plus streaming service reached nearly 29 million paid subscribers in less than three months, an impressive start for what the company has positioned as its future as more people drop cable subscriptions.

But as expected, starting up a new service comes with huge expenses, contributing to a 23 per cent profit decline for the company in the latest quarter.

Disney Plus launched last November to compete with online video services like Netflix. Disney had 26.5 million Disney Plus subscribers as of December 28, 2018, the end of its fiscal first quarter. That grew to 28.6 million as of Monday, well on the way to Disney’s target of 60 million to 90 million worldwide by 2024.

Original series on Disney Plus include the Star Wars series The Mandalorian. One of the hit characters from the show resembles a baby version of Yoda. Disney CEO Bob Iger told analysts on Tuesday that ‘Baby Yoda’ consumer products will go on sale in the coming months. He said the “sensational response” to the character said a lot about Disney Plus.

The company also said a second season for The Mandalorian is coming in October and said the priority for Star Wars going forward is through the streaming service. After 42 years, the franchise just concluded its nine-part core series with Star Wars: The Rise of Skywalker in theatres. Disney has said the next Star Wars theatrical movie, which is to be set outside the Skywalker saga, isn’t scheduled for release until 2022.

Disney also had 30.4 million Hulu customers and 6.6 million ESPN Plus subscribers as of December 28, 2018 big gains for both from a year ago. Disney offers a bundle of the three streaming services.

The Walt Disney Co logo appears on a screen above the floor of the New York Stock Exchange. PHOTO: AP

Disney Plus is currently available in the United States (US), Canada, The Netherlands, Australia, and New Zealand. Disney expects growth in the near term to come primarily from further expansion abroad, as the service launches over the next two years in Western Europe, India and Latin America. Disney also plans to roll out Hulu outside the US next year after getting Disney Plus off the ground abroad.

The company has been turning to heavy promotions to boost Disney Plus in the early months. Disney, for example, struck a deal with Verizon to give some customers a free year. Disney said about 20 per cent of its subscribers came through Verizon. About half signed up directly through Disney, and the rest from other channels.

Disney earned USD2.13 billion in the latest quarter, or USD1.17 per share. Adjusted for one-time items, earnings came to USD1.53 per share. Analysts polled by FactSet expected earnings of USD1.46. Revenue rose 36 per cent to USD20.9 billion. Wall Street expected revenue of USD20.7 billion.

Disney shares gained 27 cents, or less than one per cent, to USD145 in after-hours trading after the release of results.

The direct-to-consumer business that includes Disney Plus posted revenue of USD4 billion, up from USD918 million a year ago, while its operating loss widened to USD693 million from USD136 million. Disney expects the business to lose another USD900 million during the current quarter.

Revenue at the movie business more than doubled to USD3.8 billion thanks to Frozen II and the new Star Wars movie in theatres.

Revenue slid at Disney’s cable networks division, by 20 per cent to USD4.8 billion. It said ESPN weighed on its profit because of higher programming and production costs and lower ad revenue as viewers decline. The broadcasting arm’s revenue rose 34 per cent to USD2.6 billion, while the parks division’s sales rose eight per cent to USD7.4 billion. Disney said attendance and hotel stays in Hong Kong were lower because of “recent events”. The company said that there has been “a significant decrease in visitation to Hong Kong Disneyland from China and other parts of Asia” but didn’t otherwise elaborate. There have been anti-government protests in Hong Kong. That was offset by growth in Shanghai, though a virus outbreak in China could impede travel and attendance.

Both parks are currently closed because of the virus. Assuming a two-month shutdown, impact to operating income in the current quarter will be USD175 million. Both parks usually see a lot of visitors at this time of year.