Designing his way to success

James Kon

It was a significant achievement for Mohammad Aliff bin Haji Madial when his submission was selected as the official logo to commemorate the 30th anniversary of the establishment of diplomatic relations between Brunei Darussalam and the People’s Republic of China.

A public servant attached to the Architect Section of the Technical Services Department under the Public Works Department, Mohammad Aliff was named the winner of a recent competition to design a logo symbolising the historical milestone for the two countries. The contest was jointly organised by the Ministry of Foreign Affairs, Ministry of Culture, Youth and Sports and the Embassy of the People’s Republic of China in Brunei Darussalam.

Minister of Foreign Affairs II Dato Seri Setia Awang Haji Erywan bin Pehin Datu Pekerma Jaya Haji Mohd Yusof and the People’s Republic of China State Councillor and Minister of Foreign Affairs Wang Yi launched the logo during a ceremony at the International Convention Centre in Berakas.

Wang Yi presented a certificate to Mohammad Aliff for his contribution. His winning logo comprised four elements – people, transportation, trade and diplomatic relations.

It was explained that the element of ‘people’ is fundamental for the diplomatic relations between Brunei Darussalam and the People’s Republic of China.

Minister of Foreign Affairs II Dato Seri Setia Awang Haji Erywan bin Pehin Datu Pekerma Jaya Haji Mohd Yusof and the People’s Republic of China’s State Councillor and Minister of Foreign Affairs Wang Yi launch the logo. PHOTOS: BAHYIAH BAKIR
Wang Yi presents a certificate to logo designer Mohammad Aliff bin Haji Madial

Under the ‘transportation’ element is the Ark, which is the oldest and most important mean of transportation used to exchange messengers and trade between both countries.

The ‘trade’ element highlights the cooperation between Brunei Darussalam and the People’s Republic of China in education, culture, sports and trade, showing the warm relationship between the two countries. Brunei has exported crude oil to China and imported garments, agriculture products, construction materials, machinery and others.

For the ‘diplomatic relations’ element, it represents China as one of the wealthiest nations with beautiful works of art. The development of silk is one of the elements of attractions of people in China. The combination of the number ‘30’ with silk fabric shows that Brunei Darussalam’s working relationship with the People’s Republic of China is robust.

Mohammad Aliff said he carried out extensive research to come up with the artwork.

“The main concept is the relationship between Brunei Darussalam and China. I had to pick the elements that really stood out and were beautiful. I came up with the idea of a flower but I didn’t want to be too specific on which flower because every flower is beautiful. I decided to use petals of a flower as both countries.”

The young designer added that it took him a week to research and three days to complete the logo. “I also needed to be really careful of the pattern.”

Describing his feeling of winning the competition, he said, “I am really happy because I had no idea that there would be a major event to launch the logo.”

Mohammad Aliff, who graduated with a product and interior design degree from Seoul University in South Korea, added, “I love to design, and it has always been my dream to work in the designing field.

“I have always joined designing competitions during my university years and I also won several competitions in Brunei,” he shared. These include first place in Royal Brunei Airlines Photo competition in 2012, second place in the Brunei Directory Cover Design Competition in 2012, being a recipient of a special award, the Korean Space design competition and others.

With his passion on graphic design, he said it is important for him to look at things differently. “I look at the design and its creativity in the surrounding.”

Mohammad Aliff added that winning the competition has encouraged him to join more competitions in the future.