Da’ie must understand audience, approach

Rokiah Mahmud

Key points must be understood by the Da’ie (religious speakers), including the objectives of the Dakwah (propagation) to be conveyed, and to ensure the approaches in delivering Dakwah are relevant to the audience, Dean of Faculty of Usuluddin and Co-chairperson Dr Mikdar Rusdi said in his presentation on ‘Konsep dan Media Dakwah dalam Islam’ (Islamic Dakwah Concept and the Media).

This, he added, includes identifying the audience, be they children, teenagers or elderly, to ensure the Dakwah (propagation) deliberation will be accepted and understood, while not touching on sensitive issues that could offend the audience.

The presentation was featured at the workshop on ‘Dakwah Strengthening’ that runs from June 12-17. Speakers and facilitators from Religious Teachers University College of Seri Begawan (KUPU SB) delivered presentations on Saturday.

The workshop is aimed at strengthening Dakwah strategies and methodologies according to current development and situation.

Dakwah must be delivered according to the needs of the audience. Children who stepping into adulthood, for example, require the content to focus on shaping of the children according to their developmental needs.

KUPU SB Dean of Faculty of Usuluddin Dr Mikdar Rusdi giving a presentation. PHOTO: KUPU SB

“Teenagers, on the other hand, require the content to focus on strengthening of religious needs as part of the daily life.

“Meanwhile, if the Dakwah highlights family themes, the objective must focus on building the Ummah and strengthening the Islamic civilisation.

“If the audience comprises professionals and institutions, the content must be based on the understanding of the whole-of-nation approach for the country’s development.”

The dean added, “Speakers also need to refer to the Dakwah medium of the prophets as an inspiration and guidance in executing the amanah (trust) in Dakwah.”

Dr Mikdar Rusdi also shared several points on how to be a quality Da’ie, including having a need to constantly enhance knowledge, seek advice on how to facilitate communication, be wise in making the best Dakwah approaches and not forcing the audience to accept or agree with what they have delivered.