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Sunday, June 26, 2022
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Sunday, June 26, 2022
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    Curtains up on ASEAN Lifestyle Week in Kuala Lumpur

    Rahwani Zahari

    The ASEAN Lifestyle Week 2019 (ALW2019) was launched yesterday at the Kuala Lumpur Convention Centre in Kuala Lumpur, Malaysia.

    Organised by Yayasan Budi Penyayang Malaysia (PENYAYANG) with the support of the ASEAN-Malaysia National Secretariat and endorsed by the Malaysia External Trade Development Corporation (MATRADE), ALW2019 is an exhibition that highlights the best that ASEAN small and medium enterprises (SMEs) have to offer in the lifestyle sector against the backdrop of ASEAN’s economic and cultural diversity.

    The opening ceremony started with a cultural performance by the Sarawak Tourism Board, which showcased the ethnic diversity of Sarawak.

    In a welcoming speech, Chairperson of PENYAYANG Nori Abdullah said that it is the second time Malaysia has hosted the signature event.

    “Over the next three days, we expect to welcome over 10,000 foreign and local visitors from the lifestyle industry,” she said, pointing out that the participation of companies has almost doubled since the show’s inception in 2018.

    Cultural performance by the Sarawak Tourism Board at the ASEAN Lifestyle Week 2019 (ALW2019). PHOTOS: RAHWANI ZAHARI
    ABOVE & BELOW: Malaysia’s Minister of Entrepreneur Development Datuk Seri Mohd Redzuan bin Md Yusof delivers his special address; and Chairperson of Yayasan Budi Penyayang Malaysia (PENYAYANG) Nori Abdullah delivers her welcoming remarks.

    Datuk Seri Mohd Redzuan visits the DPPMB booth at the ALW2019.

    The opening ceremony also featured a special address by Malaysia’s Minister of Entrepreneur Development Datuk Seri Mohd Redzuan bin Md Yusof, who remarked that Malaysia is proud to host a lifestyle event that is first of its kind in ASEAN.

    “This ASEAN Lifestyle Week offers a wealth of opportunities for established businesses and start-ups. Going global with your business opens new doors and bring countless opportunities but launching a brand across borders is no small feat,” said the minister. “It is for this reason that the theme chosen for this ALW2019 is ‘Accessing Markets Beyond Borders’.”

    He said that due to urbanisation and consumer growth moving in tandem, ASEAN cities are booming, and he affirmed there has never been a better time than now for the growth of ASEAN lifestyle industry.

    “ASEAN can be a formidable economic market and Malaysia wants to do its part by being open to partnerships that will lead to shared prosperity for all in ASEAN,” said the minister. The ceremony was enlivened with a vocal performance by Japanese group Ballistik Boyz.

    ALW2019 provides an opportunity for entrepreneurs in the lifestyle sector to promote their products and services to the world as products from ASEAN and also for companies in ASEAN to promote their products in Malaysia.

    Among the participants of the ALW2019 is the Brunei Malay Chamber of Commerce and Industry (DPPMB).

    “Our aim of joining the ALW2019 is to get Brunei SMEs to be recognised by other ASEAN counterparts,” said Assistant Welfare Secretary of DPPMB Hajah Rosinah binti Haji Aji.

    “We want people to know of the DPPMB and the products and services we have in Brunei. We will be displaying some of Brunei handmade products such as the Bruneian Songket, and services of the tour and employment agencies.”

    With the hope to gain more experience and exposure, Hajah Rosinah added that DPPMB would like to join future international events like ALW2019.

    Alongside the exhibition and showcase is an ASEAN Dialogue organised by the Institute of Strategic and International Studies Malaysia and PENYAYANG.

    Themed ‘The ASEAN Sustainability Forum (ASF) 2019: Business Practices and Opportunities in the Age of Sustainable Development Goals (SDGs)’, the dialogue features business leaders and prominent speakers across ASEAN.

    The forum is envisaged to demonstrate how businesses in Southeast Asia have responded to the SDGs by embedding the principles and goals of the SDGs into their businesses as well as utilising the SDGs to foster a community approach in enterprises such as social solidarity economy.

    The forum aims to encourage business connectivity among various role players in the region while also broadening new enterprising opportunities for businesses in Malaysia and Southeast Asia.

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