Boeffi International was awarded the most promising startup in Asia at the Asia Corporate Excellence and Sustainability (ACES) Awards 2022 on Friday in Kuala Lumpur, Malaysia.
The ACES Awards was established in 2014 and has since grown to become Asia’s most sought-after award with many of Asia’s well-known business people, organisations, and brands have had the honour of receiving this accolade.
This year, ACES recognised Boeffi’s approach during the pandemic and endemic times and awarded the company for showing the way forward in continued staff care and welfare, health and safety measures for those returning to work as well as agility of thought and operational leadership.
Boeffi as the Brunei-based business is known for developing a more affordable approach to provide every home in Brunei with the luxury, comfort, and convenience of massage appliances and fitness. Managing Director of Boeffi International Wong Kim Guan said that Boeffi will continue to grow and redefine the standard of living among Bruneians with the ultimate goal of creating a better home and better living with Boeffi.
Established in 2019, Boeffi International today controls at least 80 per cent of the market capitalisation of all total products sold. From their beginnings in Rimba Point in 2019, Boeffi has since successfully opened seven branches across the sultanate in the following years including in Times Square, The Mall Gadong, KB Sentral, One City, Aman Hills and Setia Kenangan II, Kiulap.
Along with its growth, Boeffi has also expanded its product categories focussing on customers’ wellness, which began with massage chairs and compact massagers and later branched out into other product lines to include fitness and, most recently, ergonomics. With the free periodic care service and affordable pricing options from the beginning, Boeffi has always upheld the quality of its services to bring health and well-being into every Bruneian household. As a Bruneian brand, Boeffi sets itself apart from its competition by providing all maintenance carried out locally for the benefit and convenience of the customers. With a focus on the customers’ happiness and continuous comfort, Boeffi offers after-sales care services within the warranty period to ensure that their products are properly well-maintained for a longer-lasting product.