Collaboration boosts local auto industry

Azlan Othman

Essof Enterprise, the distributor of Sonax car care from Germany, announced a collaboration with The Final Drive to boost the local auto industry.

The Final Drive serves as an ideal platform to demonstrate the best methods of home car care and the professional car care services of Sonax Brunei.

Sonax Brunei has also been appointed as The Final Drive’s Exclusive Professional Detailer for the vehicles during an on-site filming.

The Final Drive is a local car review channel on Instagram comprising Awangku Khairuddin bin Pengiran Umar, Muhammad bin Abdul Khalid and Muhammad Nur Khalaf Khabilah bin Haji Mohd Daud, who share a passion for the auto industry.

Their mission is to highlight local car communities for rare vehicles, including vintage and exotic. The trio hope to change the Brunei population’s perspective towards the automotive community.

“Sonax Brunei looks forward to working closely with The Final Drive, which not only strengthens the local auto industry but most importantly to showcase our local talents on The Final Drive,” said Mohd Azri bin Abdul Rahman of Sonax Brunei.

“There is no better platform to expose what Sonax Car care has to offer, and collaborating with The Final Drive helps to support the missing gap between our business and consumers.”

Sonax Brunei and The Final Drive representatives during the ceremony. PHOTO: AZLAN OTHMAN